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About Us

Taking Shape is a global leader in plus-size clothing with stores in Australia,
New Zealand and the United Kingdom. For over 30 years, Taking Shape has been
a cornerstone brand for curvy women, specialising in fashion forward designer
collections in sizes 12-24.

Our Story
We began as Taking Shape in 1985 and over the past three decades have expanded our range to include TS, Virtuelle, Taking Shape Shoes, Accessories, Swim, Active, Sleepwear and Shapewear. We pride ourselves on being a One Stop Shop for a plus size woman – whatever her wardrobe & lifestyle needs. From work wear to gym wear, occasion wear to swimsuits, weekend wear to sleepwear – we have you covered!
We have over 140 locations in Australia & New Zealand where you can find our ranges; including Boutiques, Myer Concept Stores, Clearance Outlets and Online at

Use our easy store locator to find a store near you today.

Design Philosophy
Our Design team have you at the centre of all we do. With over 150 years combined experience plus size is not an after thought, it’s our only thought. We strive to make fashion that fits and makes you feel fabulous. Our unique styling, prints and colours translate the latest trends to suit a curvy figure and combined with our own avant-garde twist that allows you to connect this season's range to the next.

Our Core Basics collections are great wardrobe builders that allow you to create outfit options. Many styles are convertible and can be worn several ways, which greatly expands your wardrobe.

We search the world for inspiration to make our range unique and stylish. We want your wardrobe to be as individual as you are. Each piece is designed with a little bit of "attitude" that we know you appreciate. Our range accommodates sizes 12 to 24 and provides a true fit that allows you to traverse your day, your way; with comfort, ease and style

Exceptional Customer Service
At Taking Shape we keep our customers at the heart of everything we do. From personalised styling experiences and Girls Night Out store events to One Day Only Pop Up Shops we endeavour to provide fashion & styling that reflects the quirkiness, personality and verve for life that is the Taking Shape woman.

Shop 24/7 with our Online Store
Our Online Store is our digital flagship store, showcasing our entire collection at your fingertips! With Free Shipping in Australia, a flat rate of $15 shipping to New Zealand and $30 shipping to rest of the world, plus hassle free returns and exchanges, you can now shop in your own time, anytime!

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